Speakers

As Chief Marketing Officer, Commercial Cloud & AI at Microsoft, Alysa leads at the intersection of product, marketing, and technology. Alysa influences Microsoft’s product evolution in its earliest stages while leveraging marketing as a strategic driver of growth. She leads the teams that spark massive product usage, drive product demand from day one, and deliver an exceptional user experience. Alysa’s greatest passion is not only inspiring and motivating great teams – but putting the power of marketing to work for transformational business growth. The right marketing strategy can go far beyond increasing brand awareness and consumer trust—it can drive profound consumption through the right user experience, and product, and channel strategies.

As a leader at Microsoft, Alysa is adept at translating marketing strategies into financial outcomes – but I’m also passionate about supporting startup and growth stage businesses. As an expert in cloud, AI, data, and mixed reality technologies, she confidently bridges the gap between business, product, and tech to guide strategic growth.

On a personal note, Alysa known to be a direct communicator with a passion for thoughtful design in both business and life. She quickly spots patterns, connects disparate dots, and breaks down walls to drive cohesion across the business. Alysa has built a reputation for taking smart risks – using data as her compass – and moving from the “softer side” of marketing to land meaningful business solutions rooted in metrics and strong financial outcomes.

Motivated every day by my award-winning badass team. I love working with cutting edge technology, and helping businesses of all sizes with big aspirations. I’m a leader who understands that commercial strategy and shaping the direction of the business is powered by customer knowledge, and delivered by great creative and clever tactics. I believe in mixing art with science, creating trusted relationships, and meaningful work to build, protect, and promote brand, reputation and opportunity.

Tyrrell Schmidt is the Chief Marketing Officer of TD Bank Group. In this role, she leads a world-class team of marketers

across Canada and the U.S. who build and protect the brand; drive legendary customer experiences across the bank; and

accelerate growth for the organization through data driven, personalized, digital marketing strategies. In 2024, TD was

recognized as one of the Top 100 Global Brands by Brand Finance and earning the highest rank of any Canadian brand.

Tyrrell joined TD in 2015 and held numerous leadership roles including in brand, sponsorship, and customer experience.

Most recently, she spent three years as the Chief Marketing Officer, TD Bank, America’s Most Convenient Bank®. In this

role, she built a team, relaunched the brand, accelerated digital marketing and marketing technology capabilities, and

drove record levels of growth through integrated marketing strategies in support of the business.

Prior to joining TD, she held a variety of senior leadership roles in marketing and general management at several global

companies including Cigna, Standard Chartered Bank, and Discover Card. She is a seasoned global executive, having lived

and worked in the U.S., Europe, Asia, and Canada.

A champion for diversity and inclusion, Tyrrell served as the executive sponsor for TD’s Multicultural Network committee

for TD Bank, AMCB, and has been actively engaged in TD’s Individuals with Diverse Abilities and Women in Leadership

programs in the U.S. and Canada.

Tyrrell is a Board member and guide runner for Achilles International, an organization that transforms the lives of people

with disabilities through athletic programs and social connection. She holds Masters’ degrees from Northwestern

University and the International School of Management in Paris, and a Bachelor degree in Marketing from Arizona State

University.

Vidya Ramnath is a senior vice president and chief marketing officer of Emerson. In this role,

she leads comprehensive global marketing, brand architecture, external communications, and

strategic storytelling of Emerson’s transformation to a focused global automation leader with

the industry’s most comprehensive portfolio.

Vidya joined the company in 1994 as a manufacturing engineer for Rosemount in Singapore.

She held several roles with increasing responsibility, including senior manager of customer

care for Emerson’s Flow business in Asia Pacific and the director of marketing for Rosemount.

She became the vice president of marketing for Emerson Asia Pacific in 2010 along with

business leadership for Emerson’s wireless portfolio. In 2016, Vidya became vice president of

Plantweb Solutions and Services in the global sales organization and was named vice

president of Asia Pacific for measurement and analytical in 2017. She held this role until 2019,

when she was promoted to her current role as president of Middle East and Africa for

Emerson.

Throughout her career, Vidya has lived in Singapore and Dubai. She was recognized among

Forbes Middle East’s Power Businesswomen in 2020 and received the 2022 “Women in

Leadership” Equality in Energy award from EGYPS.

Vidya has a bachelor’s degree in mechanical engineering from the University of Madras in

India and a master’s degree in Industrial Engineering from the University of Texas at Arlington.

As vice president, customer marketing and loyalty, Amanda Bailey spearheads the strategic development, design, and implementation of the company’s loyalty programs. Amanda is responsible for advancing a best-in-class loyalty and personalization ecosystem, utilizing customer data and insights to elevate members’ omnichannel experiences. Her efforts focus on driving repeat visits through targeted marketing campaigns and personalized content, promotions and experiences, ultimately enhancing customer lifetime value and brand loyalty. Under Amanda’s leadership, Lowe’s became the first national home improvement retailer to offer tailored loyalty programs for both homeowners and Pro customers. Amanda joined Lowe’s in 2022.

Amanda has over 15 years of experience in marketing. Before joining Lowe’s, Amanda served as vice president, customer relationship marketing and loyalty at Tory Burch. She previously held several leadership roles at Hilton, where she served as vice president of global customer strategy and engagement, as well as senior director of Hilton Honors loyalty marketing.

Amanda earned a bachelor’s degree in finance from the University of Maryland. She is a founding member of Chief, a private membership network dedicated to empowering senior women leaders in their professional journeys. She was named a Lowe’s officer of excellence in 2023.

Katie Williams is the US Chief Marketing Officer at Haleon. In this role, she works to shape the future of consumer health with an iconic portfolio of Haleon brands like Advil, Sensodyne, Tums, Centrum, and Emergen C. She is a leader in CPG marketing with extensive experience and proven success in delivering growth, creative courage, digital transformation, and employee development. She is best known for her relentless focus on equity and inclusion as a critical pathway for business and brand growth, and most recently received a Cannes Lion Short List Nomination for her teams work on the “Advil Pain Equity Project”.

Katie joined Haleon in 2020 with +20 years of CPG experience at companies like Procter & Gamble where she started her career in R&D, Kraft Foods and most recently Mondelez International where Katie was charged with modernizing the brand and consumer engagement approach across the North America portfolio as the VP of Marketing Transformation.   Prior to this role, Katie held various commercial and enterprise marketing roles at Kraft and Mondelez helping to build brands in the US and globally including such iconic brands as Oreo, Ritz, and Sour Patch Kids.

In 2022, Katie was appointed Vice Chair of Haleon’s Political Action Committee Board, which shapes public policy in the interests of consumers, innovation, and public health. Katie also serves as an executive board member for the Personal Care Product Council, a leading national trade association representing more than 90% of personal care products companies in the U.S.  Additionally, Katie is a board member of the Google Advertising Board, a member of Fortune’s Most Powerful Women in Business, and one of AdWeek’s Marketing Vanguard Inductees.

Katie was named PR Weeks Purpose Driven Marketing Leader of the year in 2022, and Path to Purchase Executive of the year in 2023.  Katie has been a featured speaker at the Cannes Lions, South by Southwest, Adweek Marketing Vanguard Pod Cast, and CES.

Katie earned a bachelor’s degree from Purdue University and an MBA from the University of Michigan Ross School of Business.

Katie lives in Montclair, NJ with her two sons CJ (15) and Chase (11) and her husband of 21 years Cameron.

Matthew Lieberman is the CMO for PwC US and Mexico. An innovative executive at the crossroads of media, technology and marketing, he combines advanced digital knowledge with traditional marketing and communications acumen.

He consistently writes about the entertainment industry and has been quoted in LA Times, NY Times, SF Chronicle, Bloomberg Business Week, Wired, Huffington Post, USA Today, Hollywood Reporter, Variety, and The Wrap.

Marni is an innovative and dynamic marketing leader with extensive experience shaping, launching, and managing front-line promotional strategies across diverse industries that consistently increase revenue and heighten customer engagement. A versatile leader who commands full spectrum of integrated marketing process and builds targeted, cost-effective campaigns, I am in-tune with market trends and business needs particularly in business to business marketing.

Marni continually leverages relationship-building talents, design sensibility, and technical aptitude to collaborate with agencies and creative firms. Marni hold a Master of Science degree in Communication Management from Towson University and a Bachelor’s degree from Johns Hopkins University.

Marni is passionate about fostering an inclusive work environment and advocating for individuals with disabilities. A National Delegate for Vision 2020, she also serve as the Co-Communications Lead for the national Women’s BRG at KPMG, and recently represented KPMG on a Women in Technology panel. Marni am also the Corporate Council Lead for Autism Speaks.

Felicity Carson joined onsemi in August 2021 as senior vice president and chief marketing officer. Felicity is a seasoned global marketing leader with extensive B2B experience spanning across middleware, applications and industrial software, and technology. Her wealth of experience comes from leading multiple marketing functions, from demand generation to brand and portfolio marketing. She is an accomplished executive with a successful track record of delivering results and effectively leading cross-functional teams across many business units.

Felicity joins onsemi from AVEVA, where she was the senior vice president of global performance marketing. Prior to AVEVA, Felicity had a two-year tenure at SAP where she was the Head of Customer Experience and Global Events and received several awards including the Marketing Excellence Award for Great Leadership. Felicity also spent over 17-years at IBM where she led several marketing functions, including as the CMO for IBM Watson Customer Engagement, a $1.4 billion business unit responsible for SaaS and on-prem customer experience applications. She was instrumental in leading IBM’s marketing transformation and was recognized for her data driven insights and execution excellence, which led her to be voted as one of the top 10 most influential women in MarTech by B2B Marketing in 2016.

Felicity is a graduate of Damelin College and School of Business Management in South Africa and is certified by the Public Relations Institute of South Africa (PRISA).

Leading GIPHY’s growth strategy across content, product, engineering, and sales within the Shutterstock ecosystem. Focused on driving monetization through innovative ad solutions and strategic partnerships. Building high-performance teams that scale revenue and unlock market potential, while leveraging GIPHY’s unique platform to shape the future of digital engagement.

Full stack marketer, well versed in demand generation, product marketing and brand building. If my team members and peers had to describe me in four words, they would probably choose “strategic”, “analytical”, “driven” and “passionate.”

Analytical suits me well because in my current role as CMO at the largest credit union in the world, data is at the center of all we do. I use my data and analytical skills to develop and lead teams to develop business driving strategy and execute to deliver against KPIs. I’m known for considering the options and approaching opportunities with great enthusiasm. In my previous role as SVP and Director at an advertising agency, I reviewed marketing data to extrapolate the implications and craft brand building, customer acquisition and relationship enhancing campaigns that brought results for my clients across numerous industries, for challenger as well as champion brands.

Throughout my 30+ years in management positions, I have successfully executed brand awareness advertising and marketing campaigns building brand awareness, preference and use. Currently serve on the Management Council, President’s Committee, Transformation Strategy Committee and Financial Strategy and Investment Committee at Navy Federal, executive sponsor for Greening Up and mentor for Executive Development Program participants. Passion for identifying and optimizing towards metrics that matter.

Wendy Forsythe is a dynamic and visionary leader. With an impressive track record of success and an unwavering commitment to excellence, Wendy has become a driving force in the real estate industry.

Wendy’s journey in the real estate world began early in her career, where she quickly established herself as a rising star. Her passion for the industry, combined with her innate ability to connect with people, has set her on a remarkable trajectory. She understands that real estate is not just about transactions; it’s about relationships, building communities, and transforming lives.

Throughout her career, Wendy has consistently demonstrated her expertise in strategic planning, operations and innovative marketing techniques. She has a unique talent for identifying emerging trends and adapting to the ever-evolving landscape of the real estate market. Wendy’s forward-thinking approach has earned her a reputation as an industry trailblazer, and she continues to push boundaries to redefine what is possible in real estate.

Wendy has held executive roles at some of the leading brands in the country. She was employee number two at Better Homes and Gardens Real Estate when Realogy (now Anywhere) relaunched the brand in 2007. She later led the operations of then Carrington Real Estate, a national independent brokerage based in California. As HomeSmart International’s Chief Operating Officer, Wendy oversaw the operations and growth of the then 16,000 agent network. She served as Chief Strategy Officer for Fathom Holdings (Nasdaq: FTHM) driving growth across the company’s brokerage network of almost 10,000 agents, mortgage, title, insurance, and technology businesses. Most recently she served as President Compass California, Hawaii & Nevada region leading the operations of the largest region within Compass.

Beyond her professional accomplishments, Wendy is an accomplished athlete who has ran her way to numerous marathon finish lines, is an ultra marathoner, and Ironman finisher.

Recent Industry Recognition:

Swanepoel Power 200 (2023)- The Swanepoel Power 200 (SP 200) ranks the most powerful and influential executives in the residential real estate brokerage industry.

RIS 2023 Newsmakers- A spotlight on some of the industry’s most dynamic individuals for their accomplishments and contributions to their companies, colleagues and clients, and to the larger cause of expanding homeownership.

HousingWire Marketing Leader, 2022 – Among 50 honorees recognized as the best and brightest minds in marketing within housing.

Marketing leader who has built and sold successful technology products. Am grateful to have been part of amazing teams that transformed creative ideas into revenue-generating products for enterprise customers. I and my team have deep domain expertise in security for the on-premises network and Infrastructure-as-a-Service (IaaS) public cloud, especially for Fortune 1000 customers. I have managed $1bn product line at large companies, and $150mn product line at startups. After 15 years of product management experience, I now focus on taking products to market, building pipeline, and enabling sales and channel.

Chris joined Sun Life in 2021 as Chief Marketing Officer (Canada), where he worked with Global Marketing and Canadian business units to shape strategies that delivered brand and client impact.

In February 2024, Chris took on the role of Global Head of Brand and Marketing technology, where he oversees and guides multi-disciplinary teams driving Sun Life’s Global Marketing plans in support of business strategies, partnering with cross-functional teams across the organization. He collaborates with key senior marketing leaders across Sun Life’s Canada, US, Asia and Asset Management Business Groups and across key Enterprise teams to advance marketing discipline, integration, and impact for the business.

With over a decade of experience at one of Canada’s largest banks where he held various executive roles in the US and Canada, Chris has also worked for major loyalty and retail brands, developing teams, launching digital initiatives, and leading through crisis.

Chris is passionate about community impact and a life-long learner. He has taught in the MBA program at Wilfrid Laurier University in Canada and sits on various non profit and charity boards.

Chris holds a Bachelor of Business Administration from Wilfrid Laurier University and a Master of Business Administration from both Cornell and Queen’s University

Linh Calhoun is the data-driven Chief Marketing Officer at the world’s largest retailer of vintage and current tableware, silver, estate jewelry, and watches, where she’s leading the transformation of the customer experience. She has evolved the company’s branding and messaging to focus on making meaningful connections that foster engagement and loyalty, inspiring each generation to “use the good stuff” every day. Calhoun is a proven leader in driving revenue growth, enhancing customer experience, building high-performing teams, leveraging AI and data analytics to make decisions and understand marketing and customer trends. Her expertise includes developing and executing innovative multichannel strategies, optimizing marketing spend, and fostering innovation for sustainable growth. Her background includes leadership roles at companies like VIETRI, Ross Simons, Staples, L.L. Bean, and Pace Communication’s e-commerce division. Her impact has been recognized with awards such as Home Furnishings News’ inaugural “Lean In and Lift Up” award, placement on their “Inspiring Women in Home” list, and Retail Online Integration’s “Top Women in Cross-Channel Retailing.” She holds a Marketing degree and MBA from Southern New Hampshire University.

Marketing executive with a recognized track record of driving business results and developing high performing teams. Experienced leader of global teams across a broad spectrum of disciplines including Marketing & Media, Loyalty, Strategy, Brand Management, Product Development, Sourcing, Technology and Data.

Debra Yarwood is an accomplished global marketing and business development leader with over 15 years of experience in chemical manufacturing and distribution. As Technical, Marketing, and Sales Director at Brenntag, she has spearheaded transformative strategies that tripled growth in the Homecare and I&I sectors, launched new revenue streams, and delivered multimillion-dollar profitability gains. A strategic thinker and transformational leader, Debra is known for building high-performing teams, driving cross-functional collaboration, and navigating complexity with agility and purpose.

With a unique combination of engineering expertise and an MBA, Debra brings a cross-disciplinary approach to product and brand strategy, new business development, and M&A advisory. Her innovative mindset has turned emerging trends into high-impact opportunities—from revitalizing mature product lines to launching innovative next generation specialty chemical products. Passionate about sustainability, customer-centric innovation, and long-term growth, Debra is a dynamic voice shaping the future of B2B marketing in the chemical industry and beyond.