Speakers

Mandy Dhaliwal is the Chief Marketing Officer at Nutanix where she oversees the company’s global marketing strategy to accelerate customer adoption of its enterprise hybrid multicloud solutions. Before joining Nutanix, Mandy was the Chief Marketing Officer for Boomi where she was responsible for leading, planning and executing the company’s go-to-market, brand presence, product marketing, demand generation, partner marketing, field marketing, customer advocacy, strategic events and corporate communications programs. Mandy has more than 25 years of B2B experience in driving growth and innovation strategies across the cloud and software markets. During her career, Mandy has held senior leadership positions at venture-backed startups and public corporations like Fugue, BlazeMeter, SOASTA, EMC, and Legato Systems. Mandy holds a Master of Business Administration degree from Pepperdine University and a Bachelor’s degree in Business Administration, Management and Marketing from Simon Fraser University.

Alicia Parker joined Tishman Speyer in 2021 as Chief Marketing Officer to oversee Tishman Speyer’s global marketing, customer, and communications strategies across the firm’s diverse portfolio of businesses. She leverages her background in tech, fashion, travel, music, hospitality, retail, beauty and financial services to guide Tishman Speyer’s strategic brand development. She held previous marketing and sales positions at Casper Sleep, The Peninsula Hotels and Ralph Lauren. Prior to her in-house roles, Alicia worked on the agency side with global brands including Samsung, Sony, MTV Games, and Mastercard. Alicia holds a BS in Business from Babson College, serves on the Board of Directors for The Center for Women’s Entrepreneurial Leadership and has served as an Advisor to start-ups ranging from fintech to consumers goods.

Alysa Taylor is the Chief Marketing Officer for Commercial Cloud and AI at Microsoft. In her role, Alysa drives the commercialization of Microsoft’s fastest-growing areas of the business. Her portfolio includes Azure Infrastructure, Solutions & Partner, Audience & Experience, Data & AI, Digital Applications, Industry solutions, and Integrated Marketing—which together enable digital and AI transformation for organizations of all sizes across the globe. Alysa serves at the intersection of teams spanning engineering, marketing, sales, and corporate functions to advance Microsoft’s key priorities. She has delivered broad impact for Microsoft since joining the company in 2004 and has played a pivotal role in driving value and growth for the commercial business, including by helping lead the explosive growth of Microsoft Azure, first in the United States and now globally.

Francesca Cardarelli is a transformative marketing leader in Canada’s food and beverage industry, known for driving brand growth through strategic innovation and data-led decision making. As CMO of McDonald’s Canada, she leads national marketing, digital, and menu strategies. Since joining in 2021, Francesca has launched the MyMcDonald’s Rewards program, led the Effie-winning Frequent Fryer campaign, and elevated enterprise planning through analytics. Her prior leadership roles at Starbucks, Jamieson Vitamins, and PepsiCo Foods reflect her passion for creative excellence and organizational transformation. Passionate about talent development, she mentors future marketing leaders and serves on advisory councils at Toronto Metropolitan and Brock Universities. She also sits on the board of Ronald McDonald House Charities Canada. Outside work, Francesca enjoys yoga, running, and scuba diving.

Kris Narayanan is Verizon Business’ Chief Digital Officer, leading a global team focused on digital growth and experience, innovation and performance design across all digital platforms.   An experienced digital, marketing and technology executive, he has previously led digital transformation at Samsung, JPMorgan Chase, Vonage, and LG.

At Verizon Business, Kris and his team are driving customer and bottom-line impact by rapidly bringing design, data, digital and technology together to transform customer and sales rep experiences. Kris’ team is also responsible for Verizon Business’ AI strategy for sales and marketing, and for the acceleration of AI initiatives that drive greatest impact to the business. Through these efforts, the team aims to massively impact digital mix, customer satisfaction and rep productivity.

Prior to Verizon, Kris was Head of Digital at JPMorgan Chase for Credit Cards, where he was instrumental in driving digital acquisition,  onboarding and self-service of Chase’s 45M+ credit card customers. His team helped drive the massive upgrades of chase.com and Chase Mobile in 2012-15 and over $1 Bn bottom-line benefits through growth and cost reductions.

Prior to Chase, Kris was the Head of Digital and Integrated Marketing at Samsung Electronics, where he led the complete responsive redesign and rebuild of samsung.com, and the launch of D2C ecommerce.  He was also instrumental in driving the North American ascendance of the Samsung brand and its industry-leading growth in TV, Mobile and Appliance categories.

Kris grew up in India, and holds an BA (Honors) and MA in Economics from the University of Delhi, India, and an MBA and PhD (ABD) from Rutgers University, NJ. He lives in Bernardsville, NJ with his wife Kristin and golden retriever Sophie. His sons Will & James have flown the coop.

Vidya Ramnath is a senior vice president and chief marketing officer of Emerson. In this role,

she leads comprehensive global marketing, brand architecture, external communications, and

strategic storytelling of Emerson’s transformation to a focused global automation leader with

the industry’s most comprehensive portfolio.

Vidya joined the company in 1994 as a manufacturing engineer for Rosemount in Singapore.

She held several roles with increasing responsibility, including senior manager of customer

care for Emerson’s Flow business in Asia Pacific and the director of marketing for Rosemount.

She became the vice president of marketing for Emerson Asia Pacific in 2010 along with

business leadership for Emerson’s wireless portfolio. In 2016, Vidya became vice president of

Plantweb Solutions and Services in the global sales organization and was named vice

president of Asia Pacific for measurement and analytical in 2017. She held this role until 2019,

when she was promoted to her current role as president of Middle East and Africa for

Emerson.

Throughout her career, Vidya has lived in Singapore and Dubai. She was recognized among

Forbes Middle East’s Power Businesswomen in 2020 and received the 2022 “Women in

Leadership” Equality in Energy award from EGYPS.

Vidya has a bachelor’s degree in mechanical engineering from the University of Madras in

India and a master’s degree in Industrial Engineering from the University of Texas at Arlington.

As vice president, customer marketing and loyalty, Amanda Bailey spearheads the strategic development, design, and implementation of the company’s loyalty programs. Amanda is responsible for advancing a best-in-class loyalty and personalization ecosystem, utilizing customer data and insights to elevate members’ omnichannel experiences. Her efforts focus on driving repeat visits through targeted marketing campaigns and personalized content, promotions and experiences, ultimately enhancing customer lifetime value and brand loyalty. Under Amanda’s leadership, Lowe’s became the first national home improvement retailer to offer tailored loyalty programs for both homeowners and Pro customers. Amanda joined Lowe’s in 2022.

Amanda has over 15 years of experience in marketing. Before joining Lowe’s, Amanda served as vice president, customer relationship marketing and loyalty at Tory Burch. She previously held several leadership roles at Hilton, where she served as vice president of global customer strategy and engagement, as well as senior director of Hilton Honors loyalty marketing.

Amanda earned a bachelor’s degree in finance from the University of Maryland. She is a founding member of Chief, a private membership network dedicated to empowering senior women leaders in their professional journeys. She was named a Lowe’s officer of excellence in 2023.

Katie Williams is the U.S. Chief Marketing Officer at Haleon, a global leader in consumer health. In this role, she leads some of the most iconic household brands including Advil, Sensodyne, Tums, Centrum, and Emergen-C.

Since joining Haleon in 2020, Katie has championed a purpose-driven, consumer-first approach that’s reshaped brand building and accelerated digital transformation. Her leadership has positioned Haleon at the forefront of inclusive and innovative health communications. Most recently, she was named one of Business Insider’s Most Innovative CMOs for 2025. She is an active voice in the industry, also serving on the Google Advertising Board and the Personal Care Products Council.

Prior to Haleon, Katie held senior roles at Mondelēz International, Kraft Foods, and Procter & Gamble.

Nilukshi De Silva, a digital marketing strategist with a passion for connecting with audiences has spent 12+ years leading go-to-market efforts guiding overall brand marketing and growth strategy across beauty, fashion, travel and spirits.

Prior to her transition into the tech world as the Head of Product Marketing & Growth at within Amazon Fashion & Luxury at Amazon, Nilukshi worked at leading beauty brands; most recently she was the Global Head of Digital Marketing for Calvin Klein Fragrances at COTY as well as at Urban Decay and bareMinerals heading up digital and social media efforts. She also led creative social media strategy campaigns for Bacardi Spirits Portfolio, Estée Lauder Companies, and Travel campaigns for United States in 20+ markets during her stint on the agency side.

Nilukshi has spent over a decade honing her ability to identify and execute on strategic partnerships that help grow brand audience and maximize brand storytelling. During her time at Urban Decay Cosmetics, she pioneered the brand’s first global AI & AR / virtual try on partnership with Perfect Corp. and Memomi Mirror. Additionally, she led the Urban Decay x Teen Vogue Influencer University, a global Beauty Bootcamp to help nurture and grow the next generation of beauty influencers. As the social media strategy lead for Brand USA at JWT / Geometry Global Nilukshi managed 15 global social teams across 15 countries and orchestrated synergy for all social media plans. She Launched the Brand USA Road Trips campaign, generating 2.5 billion impressions worldwide and increasing social engagement by over 2,000% in first week of launch, to date remains the most successful campaign in Brand USA history.

During her time leading global digital and content strategy for Calvin Klein Fragrances at COTY, Nilukshi helped to reimagine the timeless brand, crafting an ambitious global digital marketing plan rooted in innovation. By leveraging creative new partnerships, including Calvin Klein Fragrances as the first ever luxury beauty brand on Twitch platform, and a Douyin partnership with Lil Ghost, she grew the brand’s global footprint via e-commerce acceleration in new markets such as China and Russia. Nilukshi continues to preserve, but also enhance the brand’s equity and storytelling by introducing Calvin Klein Fragrances to a wider and more diverse consumer base. As the head of digital innovation and storytelling Nilukshi continued to develop boundary-pushing approaches to introduce new icons to the Calvin Klein portfolio, such as ck Everyone, the first vegan genderless fragrance targeting Gen-Z and Calvin Klein Defy, the brand’s first fragrance targeting millennial men. She is also responsible for crafting an ambitious global digital marketing plan that propelled the iconic Eternity Fragrance back into the global top 10 with a beautiful Campaign celebrating the eternal love between Christy Turlington and Ed Burns, the face of the brand in the 90s.

Nilukshi has MA of Arts, in Global Communication from the American University of Paris, and a BA of Arts, History and Organizational Behavior from Mount Holyoke College. She currently serves as a mentor for Kipp NYC, a non-profit network of free, open-enrollment, public schools that prepares students for success in college and life and an advisor for Fempower Beauty, as well as a member of the Communications Committee at the Mount Holyoke Alumnae Association. Nilukshi was nominated as a Women to Watch in Brand Marketing Class of 2021 via Brand Innovators.

Marni is an innovative and dynamic marketing leader with extensive experience shaping, launching, and managing front-line promotional strategies across diverse industries that consistently increase revenue and heighten customer engagement. A versatile leader who commands full spectrum of integrated marketing process and builds targeted, cost-effective campaigns, I am in-tune with market trends and business needs particularly in business to business marketing.

Marni continually leverages relationship-building talents, design sensibility, and technical aptitude to collaborate with agencies and creative firms. Marni hold a Master of Science degree in Communication Management from Towson University and a Bachelor’s degree from Johns Hopkins University.

Marni is passionate about fostering an inclusive work environment and advocating for individuals with disabilities. A National Delegate for Vision 2020, she also serve as the Co-Communications Lead for the national Women’s BRG at KPMG, and recently represented KPMG on a Women in Technology panel. Marni am also the Corporate Council Lead for Autism Speaks.

Felicity Carson joined onsemi in August 2021 as senior vice president and chief marketing officer. Felicity is a seasoned global marketing leader with extensive B2B experience spanning across middleware, applications and industrial software, and technology. Her wealth of experience comes from leading multiple marketing functions, from demand generation to brand and portfolio marketing. She is an accomplished executive with a successful track record of delivering results and effectively leading cross-functional teams across many business units.

Felicity joins onsemi from AVEVA, where she was the senior vice president of global performance marketing. Prior to AVEVA, Felicity had a two-year tenure at SAP where she was the Head of Customer Experience and Global Events and received several awards including the Marketing Excellence Award for Great Leadership. Felicity also spent over 17-years at IBM where she led several marketing functions, including as the CMO for IBM Watson Customer Engagement, a $1.4 billion business unit responsible for SaaS and on-prem customer experience applications. She was instrumental in leading IBM’s marketing transformation and was recognized for her data driven insights and execution excellence, which led her to be voted as one of the top 10 most influential women in MarTech by B2B Marketing in 2016.

Felicity is a graduate of Damelin College and School of Business Management in South Africa and is certified by the Public Relations Institute of South Africa (PRISA).

As CMO of Navy Federal Credit Union, the largest credit union in the nation with more than 14.7 million members and over $190B in assets, Pam leads brand and product marketing. Prior to becoming CMO, Pam served as the senior vice president of Marketing and Communications overseeing the advancement of Navy Federal’s brand story of unsurpassed member service. She was instrumental in the development and launch of Navy Federal’s brand platform and tagline: Our Members Are the Mission®. Pam moved to the client side after 25 years on the agency side working on CPG and Finance brands. Never one to pass up a chance to run, Pam has recently checked off a bucket list goal to run a marathon in every state in the U.S.

Wendy Forsythe is a dynamic and visionary leader. With an impressive track record of success and an unwavering commitment to excellence, Wendy has become a driving force in the real estate industry.

Wendy’s journey in the real estate world began early in her career, where she quickly established herself as a rising star. Her passion for the industry, combined with her innate ability to connect with people, has set her on a remarkable trajectory. She understands that real estate is not just about transactions; it’s about relationships, building communities, and transforming lives.

Throughout her career, Wendy has consistently demonstrated her expertise in strategic planning, operations and innovative marketing techniques. She has a unique talent for identifying emerging trends and adapting to the ever-evolving landscape of the real estate market. Wendy’s forward-thinking approach has earned her a reputation as an industry trailblazer, and she continues to push boundaries to redefine what is possible in real estate.

Wendy has held executive roles at some of the leading brands in the country. She was employee number two at Better Homes and Gardens Real Estate when Realogy (now Anywhere) relaunched the brand in 2007. She later led the operations of then Carrington Real Estate, a national independent brokerage based in California. As HomeSmart International’s Chief Operating Officer, Wendy oversaw the operations and growth of the then 16,000 agent network. She served as Chief Strategy Officer for Fathom Holdings (Nasdaq: FTHM) driving growth across the company’s brokerage network of almost 10,000 agents, mortgage, title, insurance, and technology businesses. Most recently she served as President Compass California, Hawaii & Nevada region leading the operations of the largest region within Compass.

Beyond her professional accomplishments, Wendy is an accomplished athlete who has ran her way to numerous marathon finish lines, is an ultra marathoner, and Ironman finisher.

Recent Industry Recognition:

Swanepoel Power 200 (2023)- The Swanepoel Power 200 (SP 200) ranks the most powerful and influential executives in the residential real estate brokerage industry.

RIS 2023 Newsmakers- A spotlight on some of the industry’s most dynamic individuals for their accomplishments and contributions to their companies, colleagues and clients, and to the larger cause of expanding homeownership.

HousingWire Marketing Leader, 2022 – Among 50 honorees recognized as the best and brightest minds in marketing within housing.

Leslie is an award-winning Social Media and Creative leader with over 14 years of experience elevating brands across the digital landscape. She has led global creative campaigns, social media strategies, and multi-functional teams for some of the world’s most recognized brands. Her background spans both B2B and B2C, with expertise in social media, creative development, campaign planning, and performance optimization. Leslie has built social programs and in-house agencies from the ground up. She’s especially passionate about mentoring and building personal brands for emerging women leaders. Outside of work, she enjoys traveling with her family, listening to audiobooks, and keeping up with the latest digital trends.

An experienced marketing and strategy executive, he is a catalyst for growth, specializing in leveraging data, loyalty, and digital transformation. With a proven track record of expanding membership, strengthening customer engagement, and scaling innovation across functions, he empowers teams to deliver measurable impact. His core expertise includes marketing analytics, loyalty programs, and applying AI and data to accelerate decision-making. He is focused on simplifying complexity and building high-performing, collaborative teams that deliver tangible results. He thrives at the intersection of strategy and execution, partnering with leaders to clarify goals and turn customer-centric programs into lasting business impact.

Derek Schoen is the Vice President of Integrated Media for MGM Resorts. In this position he oversees all advertising strategy as well as SEO for the 28 U.S.-based resorts within MGM’s portfolio. Derek has more than two decades of experience in marketing, social media, advertising and brand storytelling. He is also a board member of SocialMedia.org, a social media trade group, a published photographer and speaker on evolving media and marketing strategy.

Kirsten Hamstra is Executive Director of the Global Social Media Center of Excellence at Lenovo, where she leads social strategy, governance, innovation, and enablement across the company’s global business – spanning all markets, business groups, and both B2B and B2C audiences. With over 20 years of experience in brand, digital, and social marketing, Kirsten empowers teams to deliver measurable impact through strategic content, social engagement, and thoughtful integration of emerging technologies like AI. She’s passionate about building high-performing, collaborative teams and fostering a culture of recognition, growth, and shared success. Prior to Lenovo, Kirsten held senior communications roles in both agency and corporate settings. She brings clarity, focus, and a practical mindset to conversations about the evolving role of marketers.

Navneet is the Vice President of Marketing for Network Security at Palo Alto Networks. Navneet is constantly learning and teaching messaging skills for enterprise customers, including how to responsibly use AI in marketing. As part of his cybersecurity charter, he helps large enterprise customers securely undertake their digital transformation journeys. Prior to joining Palo Alto Networks, Navneet held product leadership roles at other hi-tech organizations including Cisco and Oracle. Navneet holds an MBA from the Indian Institute of Management.

Molly tells stories for a living – the kind that spark trust, shift perceptions, and connect brands to the humans they serve.

Today, she leads Walmart’s Corporate Social Media team where she has the privilege of helping the world’s largest company show up with humanity, transparency, and purpose across every major social platform. From amplifying associate stories to shaping thought leadership for our executives.

Molly’s background spans agency life and corporate comms, campaign strategy and crisis response, with a through line of connecting people with messages that matter.

John Field is a brand marketing leader with a passion for building teams, shaping stories, and bringing big ideas to life. He leads the Brand Marketing Center of Excellence at Phillips 66, where he and his team power strategy and execution across a portfolio of iconic brands—including the cornerstone Phillips 66® brand, the California-cool 76®, and the nearly century-old Phillips 66® Aviation brand. Known for blending creativity with operational precision, John has built his career at companies like Samsung, Southwest Airlines, Yum! Brands, and Neiman Marcus. He’s a believer in the power of brand to move people—and business—and in the impact of strong teams to make it happen.

Chris joined Sun Life in 2021 as Chief Marketing Officer (Canada), where he worked with Global Marketing and Canadian business units to shape strategies that delivered brand and client impact.

In February 2024, Chris took on the role of Global Head of Brand and Marketing technology, where he oversees and guides multi-disciplinary teams driving Sun Life’s Global Marketing plans in support of business strategies, partnering with cross-functional teams across the organization. He collaborates with key senior marketing leaders across Sun Life’s Canada, US, Asia and Asset Management Business Groups and across key Enterprise teams to advance marketing discipline, integration, and impact for the business.

With over a decade of experience at one of Canada’s largest banks where he held various executive roles in the US and Canada, Chris has also worked for major loyalty and retail brands, developing teams, launching digital initiatives, and leading through crisis.

Chris is passionate about community impact and a life-long learner. He has taught in the MBA program at Wilfrid Laurier University in Canada and sits on various non profit and charity boards.

Chris holds a Bachelor of Business Administration from Wilfrid Laurier University and a Master of Business Administration from both Cornell and Queen’s University

Linh Calhoun is the data-driven Chief Marketing Officer at the world’s largest retailer of vintage and current tableware, silver, estate jewelry, and watches, where she’s leading the transformation of the customer experience. She has evolved the company’s branding and messaging to focus on making meaningful connections that foster engagement and loyalty, inspiring each generation to “use the good stuff” every day. Calhoun is a proven leader in driving revenue growth, enhancing customer experience, building high-performing teams, leveraging AI and data analytics to make decisions and understand marketing and customer trends. Her expertise includes developing and executing innovative multichannel strategies, optimizing marketing spend, and fostering innovation for sustainable growth. Her background includes leadership roles at companies like VIETRI, Ross Simons, Staples, L.L. Bean, and Pace Communication’s e-commerce division. Her impact has been recognized with awards such as Home Furnishings News’ inaugural “Lean In and Lift Up” award, placement on their “Inspiring Women in Home” list, and Retail Online Integration’s “Top Women in Cross-Channel Retailing.” She holds a Marketing degree and MBA from Southern New Hampshire University.

Kikora N. Mason is a social media strategist and community builder based in Chicago. As a Vice President on Chase’s social media team, she leads the community engagement practice, shaping brand voice, strengthening community connection and bringing culture to the forefront of financial services. With over a decade of experience, Kikora has crafted digital strategies for global brands including McDonald’s, Walmart and the Unilever ice cream portfolio, and previously oversaw social and digital strategy for former Chicago Mayor Lori E. Lightfoot in the thick of the pandemic. She is passionate about creating authentic connections between brands and people. Outside of her corporate role, Kikora – a proud HBCU graduate – enjoys travel and cultural experiences, and is deeply committed to fostering joy, intentionality and community in every space she touches.

Masha is a results-driven finance and operations leader with a strong background in finance, marketing, and brand strategy. Currently serving as Head of Finance and Operations for Media at Gap Inc., I oversee financial planning, media optimization, and strategic initiatives across the global media portfolio. Previously at Mattel, I led the licensing and advertising finance divisions, spearheading marketing spend optimization, reducing costs by over 25%, and implementing data-driven marketing effectiveness tools. My expertise includes automating financial reporting processes, driving marketing ROI, and developing innovative business models in fast-paced environments. I thrive on creating systems that maximize marketing impact, operational efficiency, and sustainable growth.  Between the large organization experience, I served as a fractional CFO for 2 years helping start-ups with up-leveling their finance organizations, providing board advisory, fundraising, and working through profitability and cash flow challenges.

Jenna Litttle, MBA is a passionate, people-centered leader with over 15 years of experience across corporate tech giants (including Facebook, TikTok & Reddit), SaaS startups, and nonprofits. She is currently a Senior Product Marketing Manager at Reddit where she helps advertisers fuel their performance on the platform through quality data connection (Pixel+Conversion API), delivery products, and optimization strategies that deliver meaningful results.

Jenna’s greatest strength is rallying people around a shared vision and moving them to action. She doesn’t just motivate—she mobilizes. She is known for guiding others to grow, stretch, and show up as their best selves, not just for their work, but for their lives. If you’re building something meaningful and want to ignite the full potential of your people, Jenna is a great leader to connect with!

Meghan is the Global Social Media Lead at John Deere, where she leads the enterprise social media strategy to cultivate and strengthen John Deere’s social media communities. She and her team amplify the digital voice and online personality of a +185-year-old brand by generating relevant and relatable ideas and content opportunities that celebrate the pivotal role farmers, construction workers, and ground maintenance crews play in our daily lives. Most importantly, she spearheads Deere’s always-on online extension, nurturing communities to deepen relationships with existing audiences and grow fandom among the next generation of customers and brand fans.

Jennifer George is the Senior Vice President of Communications at The Aspen Group, a $4 billion healthcare company focused on expanding access to care. She oversees corporate communications, reputation management, consumer PR, social media, influencer marketing, and social impact. Before Aspen, Jennifer led communications at Shutterfly, guiding the company through acquisitions, divestitures, and a CEO transition, while also overseeing brand strategy and customer insights. Earlier in her career she worked with global brands including Hilton, eBay, and Nestlé, and held senior roles at The Wonderful Company, Unilever, and Headspace, where she helped redefine meditation for a modern audience. Jennifer holds an MBA and has spent more than 20 years helping companies simplify complex narratives, build trust, and connect with their audiences. She lives in the Bay Area with her husband and two children.

My name is Eric Johnson. I lead Corporate Marketing and Brand Strategy at Xcel Energy. (And yes, even utilities require strong marketing and brand strategy — especially now when energy and data center growth is a weekly front page news story.)

In this role I manage Brand, Content, Social Media, Customer Insights, UX and Digital teams to help make energy work better for over 5 million customers across 8 states, from Minnesota to Texas.

Before Xcel Energy, I led marketing teams at 3M, General Mills, and Google. A graduate of the University of Minnesota and the University of Illinois, my wife and I reside in Centennial, Colorado. A long-suffering Vikings fan, I still pay for NFL Sunday Ticket even though I know it will only cause more heartache.

April Payne is the Vice President of Social Media at BOK Financial, overseeing organic and paid social efforts, employee advocacy initiatives and brand partnership content. Her background spans financial services and e-commerce, and much like the algorithms of the social channels she works with, her social-specific functions have evolved over the years.

Her work is rooted in the belief that meaningful social strategy starts by understanding people, and she brings that mindset to every platform and partnership.

Debra Yarwood is an accomplished global marketing and business development leader with over 15 years of experience in chemical manufacturing and distribution. As Technical, Marketing, and Sales Director at Brenntag, she has spearheaded transformative strategies that tripled growth in the Homecare and I&I sectors, launched new revenue streams, and delivered multimillion-dollar profitability gains. A strategic thinker and transformational leader, Debra is known for building high-performing teams, driving cross-functional collaboration, and navigating complexity with agility and purpose.

With a unique combination of engineering expertise and an MBA, Debra brings a cross-disciplinary approach to product and brand strategy, new business development, and M&A advisory. Her innovative mindset has turned emerging trends into high-impact opportunities—from revitalizing mature product lines to launching innovative next generation specialty chemical products. Passionate about sustainability, customer-centric innovation, and long-term growth, Debra is a dynamic voice shaping the future of B2B marketing in the chemical industry and beyond.

Erica Klinger is a strategic marketing leader with deep expertise in digital transformation, brand strategy, and integrated communications across the nonprofit, healthcare, and Fortune 500 sectors. She brings a strong track record of applying marketing intelligence, advocacy, and community engagement to elevate performance, drive innovation, and deliver measurable results.

As Vice President of Marketing at the Academy of Managed Care Pharmacy (AMCP), Erica leads initiatives that connect and inform a diverse network of stakeholders—from health plans and PBMs to biopharma, students, and policymakers. Under her leadership, AMCP was recognized with ASAE’s 2025 Gold Circle Award for Best Website and a Power of Associations Award for its health disparities awareness campaign. She has also served on national advisory groups, including the National Health Council Brand Value Task Force, National Digital Roundtable, and the Global Biosimilars Week steering committee, and sits on the board of the DC Tech & Venture Coalition.

A long-time digital pioneer, Erica’s career includes senior roles in marketing, creative, and strategy at leading digital agencies and organizations. She was the Director of Interactive Promotion at St. Jude Children’s Research Hospital, Director of Marketing at Seattle Foundation, and held executive roles supporting brands such as Hilton Worldwide and FedEx. She has spoken on digital and advocacy strategy at conferences and podcasts including Voices of Advocacy, Advocacy Desk, AMPLIFY 2023, and the inaugural Google Nonprofit Summit in DC.

Outside of work, Erica is a mother of three who finds joy in the outdoors. She hikes with her Red Fox Lab, Gleyber, and competes nationally with the Washington Canoe Club OC6 outrigger racing team.

With over 15 years of experience spanning corporate, nonprofit, and association settings, Christin Lewis has built a reputation for delivering high-impact marketing that drives results and strengthens organizational value. As Senior Director of Marketing at the Consumer Brands Association, she leads award-winning brand strategy, integrated campaigns, and member engagement for one of the most influential voices in the consumer packaged goods industry.

Before joining Consumer Brands, Christin shaped brand strategy and led integrated marketing campaigns for iconic institutions—including Fortune 100 financial services leader Capital One, global hospitality brand Hilton, and national health nonprofit the American Diabetes Association. She also founded and leads The Luv U Project, a nonprofit dedicated to advancing mental health in the workplace. Whether launching national campaigns or reimagining membership value communications, she brings strategic clarity, creativity, and purpose to every challenge.

Kyle Brown is Vice President and Chief Marketing & Communications Officer at CoxHealth, a regional leader in health care with six hospitals, more than 85 clinics, and 14,000 employees. In this role, he leads all aspects of marketing and communications—overseeing brand strategy, growth initiatives, omnichannel marketing and technology, creative strategy and execution, media relations, and internal and external communications.

An award-winning leader with over two decades of experience, Kyle has built brands, driven growth, and protected organizational reputation across industries. He previously held leadership roles at Dell Technologies, Merck, and Siemens, where he spearheaded initiatives that accelerated revenue, drove innovation, and expanded market presence. With expertise in business strategy, digital transformation, reputation management, and advanced storytelling, Kyle delivers measurable results, deepens customer relationships, and elevates executive and employee engagement. Kyle holds both a bachelor’s and a master’s degree from Boston University and has completed executive programs at MIT and Babson College.

Paul Malcore is a digital strategist with over a decade of experience driving online growth through data-driven insights and creative execution. From boosting web traffic to managing engaging social media, Paul brings a proven track record of delivering measurable results. His versatile background spans small family-owned businesses, historic nonprofits, and Fortune 500 companies—demonstrating his ability to adapt and thrive in any environment. With a passion for analytics and a talent for reaching key audiences, Paul helps brands connect meaningfully with their stakeholders in the digital age.

Allison Videtti is a marketing leader, mentor, and strategist with nearly two decades of experience in financial services marketing. Currently the CMO of Empeople Credit Union, she oversees all facets of marketing and brand. Prior to joining Empeople, she served in a variety of leadership roles in the credit union industry and started her career at a boutique marketing agency serving clients in the financial services and insurance sectors.

Videtti holds an MBA in Entrepreneurship & Corporate Innovation from the Kelley School of Business. When not working, she enjoys spending time hiking, biking, and swimming with her family.

Jenn Edwards is a dynamic Chief Marketing Officer with a proven track record of transforming marketing organizations into high-impact growth engines. She thrives at the intersection of data-driven strategy and bold creative execution—leading teams that drive revenue, expand market presence, and launch brands that win.

As CMO at Euna Solutions, Jenn leads enterprise marketing efforts that fuel customer-centric innovation and measurable outcomes. Previously, as CMO at Power Factors—a global leader in clean energy software—she helped double the company’s size, launched a new product suite, and increased marketing-influenced pipeline by over 200%. Her leadership earned the team recognition at COP29 for innovation in digital infrastructure supporting the energy transition.

Known for scaling marketing functions, integrating cross-functional teams, and building ABM and Demand Gen engines from the ground up, Jenn brings clarity, momentum, and results to every organization she serves.

On a more personal note, Jenn has a passion for people and creativity—holding a strong belief in the importance of pouring into future generations.

Calen Holbrooks joined Airtable in 2024 and is leading all demand marketing efforts. She has spent the last 20 years building a career with B2B technology marketing organizations specializing in data literacy, operational excellence, and channel optimization. Prior to Airtable, Calen spent time at Microsoft, Tableau/Salesforce, Databricks, and ZoomInfo. Outside of work, Calen lives in Seattle with her family enjoying all that the PNW has to offer.

Christopher Frank, CEO of PSB Insights and a 25-year veteran of American Express and Microsoft, is a global authority on leveraging consumer insights for competitive advantage. He specializes in transforming complex data into actionable marketing strategies and smarter business decisions. Author of ‘Decisions over Decimals,’ Chris is a leading voice in decision science and marketing optimization. He co-directs Columbia Business School’s “Leading in a Data-Driven World” program and is an Adjunct Professor at Columbia University, shaping the future of data-driven leadership. With a proven track record of pioneering advancements in marketing effectiveness for iconic brands, Chris brings a unique blend of data science and storytelling. Don’t miss his session on avoiding brand blind spots and making the strategic decisions that truly move the needle.

Cameron is a serial software entrepreneur and leader. A Seattle native, Cameron moved to Utah to start EveryoneSocial in 2009. While Cameron is involved in all aspects of the business, his primary passions are building great products and working with EveryoneSocial’s amazing clients

Greg Economou is transformational executive and entrepreneur who has operated at the highest levels of the sports and entertainment industries for nearly three decades with a track record of significant innovation, connectivity, and success. He is a rare creative and commercial visionary with the deep understanding of how the value of IP combined with the underpinnings of data and technology can drive exponential growth. Currently, Economou serves as the Managing Director, Commercial Ventures at Player 15 Group – the holding company that owns the Phoenix Suns, Phoenix Mercury, Valley Suns, and manages the PHX Arena. He also remains an active investor and advisor to a myriad of companies through his advisory practice, Hummingbird, while also producing a handful of independent film and television projects as well.

In his role at the Player 15 Group, Economou oversees the several key functions of the company, including all global partnership sales and service, media sales (broadcast, radio, digital/social, out-of-home, and streaming), as well as co-lead all premium sales and service – managing a total team of over 40 professionals and 250 business partners – altogether boasting a portfolio of 80 corporate partners and nearly $100M in annual revenues – both near the top of NBA rankings.

In 2019, Economou launched game1, the cutting-edge content studio that successfully fused sports and Hollywood – producing an array of sports-related content in conjunction with the world’s greatest
athletes, teams, leagues, and their counterparts in the entertainment industry. He served as Co-Founder & CEO for over three years before selling his stake in the company. In his role at game1, Economou developed, sold, and/or produced an array of feature films, scripted and unscripted television programming, digital and social content, as well as podcasts.

Prior to launching game1, Economou served as Chief Commercial Officer & Head of Sports at Ticketmaster/Live Nation (CCO); Executive Vice President & Chief Revenue Officer at Guggenheim Media/Dick Clark Productions (CRO); Executive Vice President of Revenue Performance for The Madison Square Garden Company (CRO); EVP of Business Operations & Chief Marketing Officer of the Charlotte Hornets (COO); and SVP of Marketing & Communications of the NBA (CMO). In addition to the above- mentioned roles, he also co-founded and sold two successful sports industry-centric consulting firms, BRANDTHINK (CEO) and SME Branding (CEO). He began his career in sports as a professional basketball player in Europe, playing for Olympiakos in Athens, Greece – following a successful collegiate basketball career at the University of Connecticut.

Economou also serves on several advisory boards, including Concierge Live, Signing Day Sports, and Tixr, while formerly serving on the advisory boards of Los Angeles Football Club (LAFC), the American Film Institute (AFI), and The Player’s Tribune. He lives in Paradise Valley, AZ with his wife and four children.

For more information, please visit www.gregeconomou.com or visit LinkedIn at
https://www.linkedin.com/in/greg-economou-4104bba/

Vice President Marketing – Brand & Social at Sprout Social, is an award-winning marketer with 20 years of expertise in digital and social media. She’s led social media strategy for Fortune 500 brands like Samsung, Oracle, and Visa. Formerly at Leo Burnett and Ogilvy in New York, she has won a Gold Cannes Lion and three Telly Awards for her innovative digital and social media campaigns.

Jen Woods is Director of Content and Social Media at Banner Health, where she leads enterprise-wide strategy for blog and website content, SEO and social media. She also oversees social media response and online review reputation management, ensuring consistent brand voice and positive engagement across channels. Jen develops scalable strategies that boost online visibility, improve search rankings and create meaningful connections with audiences. Previously, she shaped national campaigns at Make-A-Wish America, Autism Speaks and other nonprofit and health care organizations, partnering with major brands and media outlets. A graduate of the University of Georgia’s Grady College of Journalism and Mass Communication, Jen is passionate about mentoring teams, sharing knowledge and creating digital experiences that inspire action and build lasting relationships.

Riva is the Social Media Manager for Quest Diagnostics, where she leads social media strategy, governance, digital reputation management, community engagement, and campaign optimization for the company’s B2B and B2C businesses. Her team is an integral part of Quest Diagnostics’ Digital Center of Excellence and is tasked with bringing the company’s Purpose to life across all their social media channels.

With over 18 years of experience in the grocery, retail, and healthcare spaces, she believes that behind every brand is human story waiting to be told. Her passion for building authentic connections and engagement, transforms likes and follows into real conversations and community. Riva strives to help brands stand out in the noisy digital space through authenticity, empathy, reliability, and trust by reminding audiences that social media is, above all else, social.

Eric has sat in just about every chair around the brand marketing board table. He’s presently a Brand Strategy Consultant, working with PSB Insights across go-to-market offerings for high velocity mid-market companies, AI-powered brand insights tools and their new Breakthrough Brand Index.  Prior to PSB, he worked at Savanta on the American Express account and with Interbrand on a high level Amex B2B exploratory efforts. This consulting engagement followed his 7+ years at Hall & Partners where he was the Global Client Partner advising key clients on a range of brand issues from global creative platforms to successful CSR program development. His focus at H&P was the global brand work for American Express along with other clients including Fedex, Bai, Beyond Meat, M&T Bank and several venture-backed start up brands.  Prior to H&P, Eric spent time at digital start-ups in gaming and social networking and even tried his hand at film production with a semi-successful award winning feature film, titled “Dopamine,” that was selected for the Sundance Film Festival in 2003. Eric started his brand marketing career with stints on both the client and agency side, having led global brand advertising for Microsoft including the infamous Windows 95 (Start Me Up) campaign along with working in account management and media roles at BBDO, Ogilvy & Mather and Saatchi. Aside from the work on brands, he has an amazing 15 year old daughter, Zoë, who’s a sophomore in high school and she’s convinced she’s going to be a famous actor one day!

Melissa creates conversations that cultivate authentic long-term relationships between customers and the brand.

For over a decade, Melissa has led the Sheetz Social Media team and grown the Sheetz fan base to over two million active brand ambassadors, through authentic engagement. Her approach blends creativity with data-driven decisions—delivering measurable results across platforms like Instagram, TikTok, Facebook, Threads and X (formerly Twitter).

Melissa also leads a high-performing customer service team that provides support 24/7/365, ensuring that brand voice and customer experience are both aligned.

By integrating social media and customer support, Melissa closes the loop between engagement and satisfaction—building not just audiences, but communities.

Gabriela Allen is the Senior Director of Marketing at QXO, the largest publicly traded distributor of roofing, waterproofing, and complementary building products in the United States. Gabriela is responsible for Brand Marketing, which includes all national promotions, joint marketing efforts with manufacturers and other partners, as well as Hispanic Marketing.

Before QXO, Gabriela held several senior marketing roles, including as Head of Demand Generation and Head of Security Product Marketing at Verizon Business, and various director roles at Corning Incorporated, where she led successful product launches recognized with multiple industry awards.

Gabriela holds an MBA from Duke University’s Fuqua School of Business, an MA in Decorative Arts and Design History from Bard Graduate Center, and a BA in Art History from Williams College.

Chris Andrew is the CEO and Co-founder of Scrunch AI, the leading platform helping brands secure visibility in AI-powered search. With deep expertise in marketing technology and a passion for innovation, Chris partners with more than 500 brands to influence how they are discovered and interpreted by AI agents such as ChatGPT and Gemini. His work bridges brand strategy, AI infrastructure, and digital transformation, positioning him as a trusted advisor for marketers navigating the evolving search landscape. At the forefront of the AI search revolution, Chris is dedicated to equipping brands with the tools and insights to thrive in this new era.

Grant has been a strategic partner to Fortune 100 executives with 25+ years of expertise in executive planning, technology, and media. He has led global teams across APAC, Europe, and the Americas, driving digital innovation for brands like 20th Century Fox, HP, Samsung, Apple, and Lenovo. Grant has guided startups to IPO and led digital transformations for multinational enterprises, earning recognition as a change agent passionate about growth, innovation, and empowering teams to thrive.