2025 Agenda

7:15am - 8:15am

8:15am - 8:20am

Opening Remarks

8:20am - 8:35am

Chair’s Welcome Address

8:30am - 9:05am

Culture at the Center of Marketing: Consistently Drive Cultural Conversations and Establish Universal Connections

Session Details

Creative and Strategic thinking in both traditional and non-traditional realms
Embedding your company’s culture in your decision-making processes, including strategic thinking, risk management and compliance, performance and the incentives driving these activities

9:05am - 9:40am

All Marketing is Performance Marketing

Session Details

The hybridization of both ends of the marketing spectrum is a reaction to the evolving nature of consumer behavior and the need for marketers to adapt accordingly.

Investing in data- driven tools but also habituating to continuous testing and optimization, breaking down silos between creative and analytical teams, and ensuring that specific, measurable goals inform every campaign
Highly personalized and relevant experience at scale – the rise of automation and AI in marketing and enhancing both efficiency and effectiveness
Integrating data, creativity and technology – regardless of who you are marketing for and why
Meet demands for accountability and precision while building stronger, more meaningful connections with audiences

9:45am - 10:20am

Transform CX with Preference Data

Session Details

Leverage customer provided consent and preference data by eliminating guess work
Regulatory drivers that impact marketing communications
Strategies for implementing an effective consent and preference approach
Unpack strategic approaches for harnessing direct customer insights

9:45am - 10:20am

Content Strategy: Creating the Stickiest Content

Session Details

Staying relevant and memorable to retain your current clients and win new business
Adapting to agile techniques, emphasizing speed and adaptability to respond to evolving market demands
Identify overlooked areas in your current content strategy and discover the untapped potential to increase your reach and elevate your brand’s visibility
Understand the shifts in content consumption across different platforms and devices, and tailor your strategy to meet the changing needs and preferences of your audience

10:25am - 12:05pm

Pre-Arranged One-to-One Meetings

10:30 am – 10:50 am: Meeting Slot 1/Networking

10:55 am – 10:15 am: Meeting Slot 2/Networking

10:20 am – 11:40 am: Meeting Slot 3/Networking

11:45 am – 12:05 am: Meeting Slot 4/Networking

These mutually agreed-upon conversations are arranged and facilitated by Executive Platforms staff to ensure attendees have valuable discussions about their top-of-mind questions, challenges, and opportunities.

12:10pm - 12:45pm

Innovation in Marketing and Customer Experience: Master your Marketing Strategy and Align Your Resources to Significantly Increase ROI

Session Details

Accelerate growth and maintain a strategic mindset
Leaning into customer experience and marketing investments
Discover why economic turbulence should be an essential part of your digital growth strategy

12:10pm - 12:45pm

Brandformance – Importance of Both Branding as well as Direct Response Engagement

Session Details

Brandformance as a future trend in marketing – the change in the market and why brandformance is a necessity
The building blocks of a growth strategy: Strong brandformance

12:45pm - 1:45pm

Explore this year’s themed lunch discussions led by industry leaders, where executives engage in focused conversations over a meal, discussing topics they’re passionate about alongside their peers.

AI Powered Creativity: Delve into the power of AI at each interaction

Communication: Enhance customer and seller experiences through better communication

1:50pm - 2:25pm

Leading, Managing and Marketing in the Age of Turbulence

Session Details

Shifts in audience expectation and differences in their channel preference
Create a sharper understanding of future growth opportunities and stay ahead of the curve
Accelerate growth: Master your marketing strategy and align your resources to significantly increase ROI
Upskilling your marketing teams to better build their brands – tips, tools and frameworks

2:30pm - 3:05pm

How to Connect with Your Customers On Their Journey from Acquisition, Conversion, Retention and Loyalty

Session Details

Building relationships and goodwill through personalized messages
Capturing and holding your customers attention throughout their decision-making process
Help foster loyalty and word-of-mouth marketing through personalized digital marketing

2:30pm - 3:05pm

Beyond Marketing Analytics: Enter the New Age of Consumer and Market Intelligence

Session Details

Uncover real-time context influencing consumer behavior
Move beyond time-consuming, legacy tools that rely on the past and see your data through the lens of the future
Foresee trends with pinpoint precision and sharing data across the team to enhance decision making
Gain a clear vision of your digital impact to optimize performance and outmaneuver the competition

3:10pm - 4:20pm

Pre-Arranged One-to-One Meetings

3:10 pm – 3:30 pm: Meeting Slot 5/Networking

3:35 pm – 3:50 pm: Meeting Slot 6/Networking

3:55 pm – 4:15 pm: Meeting Slot 7/Networking

4:25pm - 5:00pm

AI and Next Gen Tools: Looking to the Future – Get Past the Hype and Look for Real Results

Session Details

Looking at long term view and passing the tangible stuff – long term trajectory
Real-world use case and the ways AI can streamline marketing processes and look for real results – adopting things that are beginning to work

5:00pm - 5:35pm

Marketing Leaders Roundtable: What do you Care About?

Session Details

What trends are you watching? What trends are back in style?
What’s your leadership style? How do we plug into you? What are you looking for from your team?
It’s a human business – let’s make sure we always put people first!

5:35pm - 5:45pm

Chair’s Closing Remarks

6:00pm

7:30am - 8:25am

8:25am - 8:35am

Chair’s Opening Remarks

8:35am - 9:10am

The Secret of Business: How Opportunity is Plentiful to Those Who Lean into Preparation and Consistency

Session Details

Creativity as a significant competitive advantage – as long as you use it the right way
Preparation, planning and agility
Consistency – the cornerstone of success

9:10am - 9:45am

Brand Performance Marketing and the Future of Consumer Empowerment

Session Details

Building best-in-class innovation, value delivery and cultural convergence
How brands should be approaching the evolving age of consumer control
Analytics: What data is the most important and how do you use it?
What next? Tackling data and evolving CX

9:50am - 10:25am

Creativity: A Means to an End, Not an End in Itself

Session Details

Recognizing the ever-evolving preferences of consumers, including the desire for immersive experiences
Reflecting the “age of experience” that today’s consumers demand
Understanding that brand recall determines the fruitfulness of brand engagements – crafting bold experiences for consumers
Continuous learning and improvement

9:50am - 10:25am

Beyond Buzzwords – Crafting campaigns that Truly Connect

Session Details

Developing an approach for creating both authentic and impactful campaigns
How to navigate the evolving cultural landscape and craft advertising that truly connects with diverse audiences who want to buy, love and recommend your brand

10:30am - 11:15am

Pre-Arranged One-to-One Meetings

10:30 am – 10:50 am: Meeting Slot 8/Networking

10:55 am – 11:15 am: Meeting Slot 9/Networking

11:20am - 11:55am

Leading Your Marketing Strategy with Vision and Innovation

Session Details

Creating demand and driving traffic
Fostering customer engagement and loyalty
Building brand equity

12:00pm - 12:35pm

Personalization Strategies for Orchestrating Engaging Omnichannel Experiences

Session Details

Exploring use case examples of omnichannel personalized experiences
Reviewing recommendations for initiating and scaling a data-driven optimization program

12:00pm - 12:35pm

Brand Design – They Say The Best Design is Invisible Yet Stands Out!

Session Details

Brand positioning and creating a consistent, ownable and engaging visual identify

12:35pm - 1:35pm

Explore this year’s themed lunch discussions led by industry leaders, where executives engage in focused conversations over a meal, discussing topics they’re passionate about alongside their peers.

Audit & Compliance: Leverage customer intelligence you can bank on adhering to all compliance matters

Conversion Rate Optimization: CRO through SEM, Digital and Paid Media

1:40pm - 2:15pm

The Future is Personalized, Sustainable and Powered by AI

Session Details

Evolving landscape of marketing
How to build a successful influencer marketing strategy
Role of AI in product development and consumer engagement
How the brand can remain culturally relevant worldwide

2:15pm - 2:45pm

Fireside Chat: How to Survive and Thrive as an Elite Marketer

Session Details

Lead with purpose – What advice would you give CMOs and aspiring CMOs for how to thrive in the C-suite?
How has the job of CMO itself evolved most over the past decade?
Is “brand purpose” dead?
In such a rapidly changing environment – were are you seeing things headed? What are you excited about?

2:50pm - 2:55pm

Chair’s Closing Address

9:00am - 1:00pm

Member Exclusive Content

Day

Day One

Day Two

Session Type

Case Study

Keynote

Themed Lunch Discussion

Workshop

Sessions From Previous Years

Paving the Way for Supply Chain Teams to Thrive: Engaging Leader Behaviors Foster a Culture of Belonging and Allyship

Sep 23, 2024

Welcome Day Panel: The ROI on Women and Diversity in Operational Leadership has Never Been Higher

Sep 20, 2024

The Future of Work in Finance with Artificial Intelligence

Feb 8, 2024

The Secret Sauce to a Seamless People Experience: Lessons from the Golden Arches

Dec 7, 2023

Work: What You Do, Not Where You Do It

Dec 7, 2023

2025 Agenda

Opening Remarks

Chair’s Welcome Address

Culture at the Center of Marketing: Consistently Drive Cultural Conversations and Establish Universal Connections

All Marketing is Performance Marketing

Transform CX with Preference Data

Content Strategy: Creating the Stickiest Content

Make Social Media the Heart of Your Business Strategy

Innovation in Marketing and Customer Experience: Master your Marketing Strategy and Align Your Resources to Significantly Increase ROI

Brandformance – Importance of Both Branding as well as Direct Response Engagement

Optimizing Digital Spend: Attributing Success and Maximizing Budget Efficiency

Explore this year’s themed lunch discussions led by industry leaders, where executives engage in focused conversations over a meal, discussing topics they’re passionate about alongside their peers.

AI Powered Creativity: Delve into the power of AI at each interaction

Communication: Enhance customer and seller experiences through better communication

Leading, Managing and Marketing in the Age of Turbulence

How to Connect with Your Customers On Their Journey from Acquisition, Conversion, Retention and Loyalty

Beyond Marketing Analytics: Enter the New Age of Consumer and Market Intelligence

Next Level Social Listening

AI and Next Gen Tools: Looking to the Future – Get Past the Hype and Look for Real Results

Marketing Leaders Roundtable: What do you Care About?

Chair’s Closing Remarks

Chair’s Opening Remarks

The Secret of Business: How Opportunity is Plentiful to Those Who Lean into Preparation and Consistency

Brand Performance Marketing and the Future of Consumer Empowerment

Creativity: A Means to an End, Not an End in Itself

Beyond Buzzwords – Crafting campaigns that Truly Connect

Customer Attention: Which Social Media Platform is Best? Maximize Your Customers Attention & Engagement

Leading Your Marketing Strategy with Vision and Innovation

Personalization Strategies for Orchestrating Engaging Omnichannel Experiences

Brand Design – They Say The Best Design is Invisible Yet Stands Out!

Social Media Management at Scale

Explore this year’s themed lunch discussions led by industry leaders, where executives engage in focused conversations over a meal, discussing topics they’re passionate about alongside their peers.

Audit & Compliance: Leverage customer intelligence you can bank on adhering to all compliance matters

Conversion Rate Optimization: CRO through SEM, Digital and Paid Media

The Future is Personalized, Sustainable and Powered by AI

Fireside Chat: How to Survive and Thrive as an Elite Marketer

Chair’s Closing Address

Member Exclusive Content

Sessions From Previous Years

Download The Agenda PDF

Summit Floorplan

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